imogen ruby - Sustainable, organic clothing, toys and reusable cloth nappies for babies and young children in Sussex and beyond!

5th December!

25% off Christmas collection

* While stocks lasts

* Not available with any other offer or discount

* Valid online midnight - midnight, valid in our shop during regular opening hours.

View Christmas collection here

Christmas Collection!

Autumn/Winter Collection 2023

Product of the Month: December 2023

It is December which in our house means that Christmas is here! This Fir Tree by Tenderleaf is a delightful Christmas item both for play and display! It is perfect for playtime and practicing those stacking skills and also for Christmas role play (Immy was making sure the gnome knew that the Christmas tree is for everyone to share!) This tree also looks lovely on our mantlepiece as part of our Christmas decorations and we know it will be loved for many years to come!

Purchase Tenderleaf Fir Tree Here
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  • November 2023: Wet Bags

    November 2023: Wet Bags

      This month we wanted to celebrate wet bags! They're such a fantastic item, whether you use cloth nappies or not! We use ours to store dirty nappies in between...

    November 2023: Wet Bags

      This month we wanted to celebrate wet bags! They're such a fantastic item, whether you use cloth nappies or not! We use ours to store dirty nappies in between...

  • October 2023: Toby Tiger Skater Dresses

    October 2023: Toby Tiger Skater Dresses

      The Toby Tiger skater dresses are some of our favourite items of clothing, not just for ease of dressing but also for comfort and style. They are all made...

    October 2023: Toby Tiger Skater Dresses

      The Toby Tiger skater dresses are some of our favourite items of clothing, not just for ease of dressing but also for comfort and style. They are all made...

  • September 2023: Bells Bumz Shield

    September 2023: Bells Bumz Shield

      We are loving the Bells Bumz Shield for painting and messy play! It's a pack away coverall which is perfect for weaning, arts and crafts, baking and any messy...

    September 2023: Bells Bumz Shield

      We are loving the Bells Bumz Shield for painting and messy play! It's a pack away coverall which is perfect for weaning, arts and crafts, baking and any messy...

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imogen ruby

We are gradually compiling a selection of snuggly hand knitted products from newborn socks to jumpers, as well as some colourful crocheted ponchos - Imogen's Great Granny's speciality. 

We want to be as sustainable as possible as we believe that we need to look after the world around us. Due to this, you will currently only see a limited range of products in our hand made section.

We are currently researching and trialling a variety of different natural, sustainable and responsibly sourced yarns to ensure that you still receive a high quality, soft product but that we have minimal impact on the world.